CANON | HOW WE SUBVERTED A CHRISTMAS TRADITION

Snapchat/Instagram/Experiential/Outdoor

Christmas jumpers are usually a tacky talking point for the family dinner. But we decided to use this opportunity to let people know what you really wanted for Christmas.

We’re creating a collection of Christmas jumpers that act as billboards for what you really want for Christmas. If you can’t get your hands on the iconic jumpers, we also offer Snapchat Geofilters and Instagram filters for the present you want. You can then share yourself wearing the 'Knit Pick' that act as a subtle, “Hint, hint, nudge nudge” to your friends and family about exactly what you want.