COCA-COLA | HOW WE TALKED A LOAD OF RUBBISH

Social / Outdoor

We were challenged to devise a behaviour-changing creative campaign to encourage people to litter less and recycle more.

We worked with the insight that people make all sorts of excuses for littering, 'there's not enough bins', 'it keeps someone in a job'... but really they're just talking rubbish. But what if the rubbish talked back...