Dead Man’s fingers - rebrand

The unconventional rum from Cornwall needed a rebrand. They were expanding fast and wanted to do something new. The strategy was about wanting to do something different in the rum space, and show a little scorn to the category. Working with the fantastic Hue&Cry we created a brand new brand — give tradition the finger. An irreverent look at the rum world that could be applied across their entire suite of drinks. We created an eye-catching look and feel and combined them with some stand-out lines. The campaign ran across outdoor and print, as well as creating social content to use across all their channels.