Hellyhansen - Website and social

As a seasonal clothing brand, HellyHansen was a fast-moving and detailed oriented client. Their products are technical, yet the lifestyles of their target audience are adventurous. The copy had to balance both - to wordy and people lost interest, too flippant and people didn’t trust the claims. Their website had everything from case studies, to technical clothing copy, and was constantly being updated with new products, case studies and various other brand-building pages. I helped craft the website copy, and supporting social copy for the 2019/20 seasons, including introducing promoting the new and improved Lifa Infinity pro technology.