IBM X WIMBLEDON
IBM are the official technology partner of Wimbledon. Working at Ogilvy, we were tasked with aligning their new platform — “Let’s Create” — and using AI and data to serve up a fan experience like no other. A fully integrated campaign that spanned TV (with the inimitable Poppy Delevingne lending us her voice), social, radio, print, DOOH and their website assets.
Read more about the AI and data components by clicking here.
