Thredd - Weaving payments magic

Thredd is a global payments system providing the back-end for trillions of transactions a day. If we weren’t careful, this could have been fertile ground to be a dull, boring B2B campaign. Instead, we jazzed it up by tapping into the insight that what they really do is pretty magical. We then worked with Picturesmith to create a series of stop-motion videos to bring their KSPs to life. We also created digital banners and social assets off the back of them.