What I Do

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I’m a copywriter and creative who lives somewhere between boardrooms and punchlines. I’ve spent over twenty years writing for every big agency you can think of, working on everything from finance, SaaS, and logistics to beer, vodka, and dog treats.

I like complex things made simple, and simple things made interesting. I like to do it all, but what I really like to do:

• Turn B2B briefs into stories/content/stuff people actually want to read/see/enjoy

• Write scripts that make people laugh (with you, not at you).

• Find the line between clarity and personality, then pushing it a bit to great effect.

B2B, but not boring
Banking, SaaS, insurance, logistics, rotas, sneakers, alcohol. I help serious business take a more human approach. Because hey, just because you work at a bank, doesn’t mean you’re not a human.

Comedy and branded storytelling
Scripts, campaigns, and short films. Brand humour that works because it feels human, not “LOL brand banter!”

Voice and messaging
Defining how you talk, not just what you say. Tone of voice, naming, and messaging and all that fun, lovely stuff.

You’ve got (better) mail.
I write CRM that remembers people are busy. The jokes land, the message gets through, and no one feels like they’re being sold vitamins by a robot.

How I work
Fully remote. Fast when you’re in a crisis. Happier when the brief’s a bit fuzzy. Drop me into your pitch, your brand rewrite, or your creative panic. I’ll find the joke, the hook, or else I’ll just write your CRM for you.